I don't hand off the spec anymore. I ship the whole thing myself.
25+ years designing enterprise software at places like Oracle, and two years teaching myself to build and ship AI-assisted products completely solo.
WittySparks
WittySparks started as a side project in 2007, long before “personal brand” was a phrase anyone used. It's grown into the base for everything I do now, client design and development, SEO, social media marketing, WordPress theming, and PageSpeed work, plus a YouTube channel where I post software reviews, how-tos, and product reviews on an occasional basis, incorporated as WittySparks Limited (UK) in 2025.
AI, Vibe Designing & Vibe Coding
No engineering team, just AI tools and a written spec. From production apps at apps.wittysparks.com to this very website, everything here was built that way, spec straight into shipped code.
See the AI experience →Selected work
All case studies →Brand & Logo Design: WittySparks, Stanley Tours, Nijil Vasukutty & HS Health Group
Four logos, each built on a specific idea rather than a generic mark, and each delivered as a complete, documented system: favicon to full lockups, light and dark, every industry-standard file format.
CoFEE: Redesigning the Call-Center Order Screen
Sat with US call-center reps to see the problem firsthand, then redesigned the ordering screen to surface the right customer context up front, cutting average call time from 10-20 minutes to 5.
Quick Developers Guide for ARIA
A version-controlled ARIA reference for developers, spelling out exactly which roles and attributes are mandatory, situational, or unnecessary, that measurably cut down accessibility bugs once teams started using it.