One person, one throughline: engineer, designer, founder.
25+ years across enterprise software and independent entrepreneurship. Not seven separate jobs, but one continuous line from writing HTML by hand in 2001 to building AI-assisted products today.
Founder & Principal UX/Product Designer
WittySparks Limited
WittySparks.com launched in 2007 as an independent publishing platform for technology, SEO, business, and marketing content; incorporated as WittySparks Limited (UK) on 19 July 2025, with Sravan as Registered Director. Now the base for client design/dev work, hands-on SEO, social media marketing, WordPress theming, and PageSpeed optimization, plus a YouTube channel covering software reviews, how-tos, and product reviews on an occasional basis, and increasingly, a testbed for self-directed AI exploration. Rather than waiting to be trained on AI tooling, Sravan taught himself to both design ("Vibe Designing") and build ("Vibe Coding") real, working products end to end: three live apps (Daily Tasks, TinyType, and Favicon Extractor, all at apps.wittysparks.com) built solo with Google AI Studio and shipped on Firebase Hosting, no formal engineering team involved. This site itself is the latest example: planned, designed, and coded through an AI-assisted workflow from spec to deployed Next.js build. It's the clearest evidence of the entrepreneurial pattern that defines this chapter: learn a new tool fast, ship with it, and iterate in public.
Principal User Experience Designer
Oracle India Pvt. Ltd.
Promoted to set design direction and lead research-to-delivery UX strategy across enterprise product lines, mentoring designers and aligning cross-functional stakeholders on accessible, scalable interfaces.
Senior User Experience Architect
Oracle India Pvt. Ltd.
Worked with Oracle's central UX team to help build the UI standards, templates, patterns, and component libraries used org-wide, aligned to both industry and organizational standards. Led user research, workflow definition, and interactive prototyping across Oracle's Food & Beverage and Hospitality GUI products, working in Oracle Redwood, JET, APEX, and ADF, across OPERA (migrated from OPERA V5 to OPERA Cloud), Oracle Hospitality Cruise (Gangway Check-In, Mustering, and iCrew Guest Services), Reservations Management, Simphony (Essentials, Superlite, and Mobile Ordering), Oracle Payments Platform, Gift and Loyalty, the KIOSK Self-Ordering System, Inventory Management, DevOps, Reporting & Analytics (R&A), Import/Export OJET, the Enterprise Management Console, high contrast mode, InMotion, Business Statements (BI APIs), the out-of-the-box experience, MCP, Oracle Hospitality eCommerce Integration Cloud Service, and OHIP. Built the OJET Axure UI component library, cutting UI design time for the wider team, and reusable pattern libraries and style guides adopted across the F&B UX group. Contributed UI/UX direction on several POCs, including RAPO (Reservation and Pre-Ordering, Cloudfest), Function Diary (OPERA hotel banquet booking dashboard), and OneGBU, and took a runner-up finish on Opera Events (Aavishkaar), an event-management POC covering room availability, proposals, attendee management, event polls and reviews, and coordination with Hotel Sales Managers. Authored an A11Y guide used company-wide by Oracle developers.
Project Lead
Optum (UnitedHealth Group)
Led team management and project delivery, and built the team's coding framework, mentoring developers on industry best practices while owning documentation of UI standards and guidelines. Hands-on development of browser-compatible interfaces using HTML5, CSS3, and JavaScript frameworks like jQuery and AngularJS, including UI integration on Adobe Experience Manager for enterprise healthcare products.
Tech Lead
Verizon Data Services India Pvt. Ltd.
Led UI design, front-end programming, and graphics across Verizon's order-management systems, including CoFEE (Converged Ordering Frontend Engine), a high-performance order-collection platform that replaced Verizon's legacy on-line ordering system, along with Portal X, Unified Ordering (UNO), the Customer Ordering Assistant Tool (COAT), Vz Ez Writer (Guardian), Jurisdictional Factors, vMLite, and an internal e-learning platform. Built custom .NET UI controls and a reusable HTML5/CSS3/JS component library, and redesigned Verizon's call-center support interface after sitting with US call-center representatives to see the problem firsthand, cutting average call-handling time from 10-20 minutes to 5. Authored an internal accessibility (A11Y) guide used as a standing reference for developers.
GUI Team Lead
CMC Limited (A TATA Enterprise)
Led a team of 6 UI designers on front-end development for major international and government projects, including the Reserve Bank of India web interface, Kuwait Stock Exchange website, Bank of Bahrain web intranet, Ericsson intranet portal, Indian Oil's internal application, and the Afro Asian Games results website and accreditation card design.
Web Designer & Developer
Rotech Systems Pvt. Ltd.
Where it started: live client web design and development projects, building the front-end fundamentals everything after was built on.